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Search Engine Optimisation Specialists

The mystical magical arts of natural search as they are more comonly known...But what exactly is SEO?

There are two main forms of listings in a search engine;


1

Those placed on the basis of direct payment, more comonly known as Pay Per Click (or PPC) campaigns. Generally found at the top of the page and down the RH side. These ads are particuarly short, sharp and punchy.


2

Those which the search engines find, rank and position themselves automatically, and more importantly, free of charge. Generally found in the main body area of the page towards the LH side and which much more detailed and lengthy text information.These results are generated Organically or naturally by the Search engine, without any direct financial influence.

 

The jury is still out with regard to  the quality of SEO vs PPC results & traffic, however most intelligent marketeers know that a combination of both is the most effective approach.

Good Search Engine Optimisation is a complex combination of seperate skills and processes. Most search engines contain a formula or set of computerised rules (known as an algorithm) which the search engine uses to classify and rank websites in order of importance, against a particular search query or keyword.

So if you adhere strictly to the rules of the algorithm, you will get to number one and stay there forever!!....... If only it was that simple!

Search Engines like Google have consumer as well as business interests to consider, so in light of the consumer Google wants to serve the most relavent results. By publishing their Algorthym, a search engine is at risk of miss-use, index manipulation and unwanted, un-related advertisements being listed incorrectly. This drives down the overal quality of results, perhaps forcing users to switch to another supplier. If a search engine does not have enough users, it does not have an audience to sell business advertising and generate revenue.

Ensuring that search Algorithms stay private is important for everyone using the Internet.

Most Search Engines publish a best practice guide, to help websites ensure that they are listed, and listed correctly. These mainly focus on ensuring that your site is well built, easily navigable, user friendly, and content rich with information relating to your products and services.

As there are no strict, regimeted rules and guidelines, most SEO companies and professionals will have their own particular way of achieving their goals.